Video Production London: KALIDE
WE CREATE VIDEO CONTENT THAT BRINGS YOUR BRAND TO LIFE
Video Production London: KALIDE [Kal-(eyed)] is a visual content production agency with offices in London and Dubai.
KALIDE puts content creation at the heart of every campaign. We ensure that all content produced for clients elevates their brand messaging & is crafted with specific goals in mind, with our experience we know how to choose the right video content for any campaign.
We plan, create and produce video content designed to inspire and engage audiences.
WHY YOUR MARKETING STRATEGY SHOULD INCLUDE VIDEO
Throughout the years, there have been many different kinds of marketing strategy employed by businesses to make them stand out from their competitors. With the development of technology and the increasing availability of internet and phones, visual content is now vital in any marketing plan. Human beings are naturally attracted to this that they can see, with the brain being able to process visual data around 60,000 times faster than information that they read from text. It allows the viewer to create a more emotional connection with a company or product, leading them to want it more.
But don’t just take our word for it, let’s look at the statistics. 97% of marketing experts state that a video has helped users increase their understand of a product or service they are providing, and users agree, with 95% of them using explained videos to learn about a product. Marketers have also noticed both traffic and sales increase by over 75% when using video content, meaning more profits for brands.
When it comes to making purchases, over 80% of people have bought a product or service after watching a brands marketing or promotional content, and 85% of people want to see more video content from brands in the future. Therefore, video content should be central to any brands marketing strategy.
Youtube Is A Vital Discovery Platform
Your video content marketing should also include text which includes target keywords, as this not only ensures that your content is Search Engine optimised on platforms like Google, but it also helps you ranking higher on YouTube as well. Google now owns YouTube and uses similar ranking software for search results. Therefore it is important to optimise your YouTube video as much as possible. It is also not uncommon for Google to add YouTube video suggestions at the top of their searches.
Facebook Interaction Is At An All Time High
Popular data company Statista found that around 85% of internet users watch videos online, and social media companies such as Facebook have harnessed this engagement. Facebook marketing via video content is at an all time high, with over 300 million engagements every week on the platform. Not only that, the platform naturally allows users to engage with videos and share them with their friends, increasing the reach of your content. Facebook advertisements and videos allow you to target a specific audience more effectively, and with the development of the platform each year, more and more opportunities to share video content on the platform are being created, such as Facebook Stories and Facebook Live. When sharing content on social media, studies have shown that videos usually earn one and a half times more engagement than photos alone and a huge 6.4 times better engagement than simple text and a link to a webpage or product. Facebook videos also tend to have higher sales conversion rates leading to higher profits.
Summary
If your current marketing strategy is lacking video content, then there is really no reason why you should not be working to add it. Video marketing is extremely cost effective, and video production companies can work within your budget to help produce high-quality content. Using video within your marketing strategy allows you to access a larger market, increasing your engagement and increasing your conversion rates. So why not get started today?
Check out our video marketing cheat sheet for more top tips.
GREEN SCREENS IN VIDEO PRODUCTION
Green screens are commonly used in video production and film and tv work. It is part of a process known as “chroma keying”, which pairs two different recordings – one from in front of the screen and background footage which is added in at a later date. The process begins by filming actors or products in front of a bright green screen. In post-production, the green colour range is then removed and replaced with the second recording as the background.
It can be used to look as if the content was filmed in a different location or in an imaginary scene. They are commonly used in movies, music videos and on TV, including during weather broadcasts.
How to Set Up a Green Screen
One of the most important things to consider when attempting to set up any green screens is the space needed. The size of the green screens that you are using should match the size of the set that you are filming on. You will need to ensure that there is enough room to set up the physical screen itself by putting together the frame that it stands on and attaching the green material.
It is also important to pay attention to lighting, as this helps provide consistency between the two videos. For example, if the background that you are adding later is bright and sunny, it is important to light the set as close to this as possible when filming the foreground footage so that they match when added together.
Green screens work most effectively when they are lit evenly so that it is all the same colour. If there is uneven lighting and shadows on the screen, it can create many different shades of green, then it can be difficult to remove after filming, making the process a lot more difficult.
When it comes to setting up the cameras, they should be stationary and stable, as this keeps the background stable, meaning that it again can be easily replaced post-production.
Finally, it is also important to plan any actor’s costumes ahead of time to ensure that they are not wearing the same colour of green as the background behind them. If they do, their clothing will also be replaced with the other footage post-production, which can be difficult to rectify.
Uses of Green Screens
A green screen has many different advantages, and it can be used to film almost any kind of content as long as it is utilised correctly. If you are working on a small budget and cannot film in multiple locations, a green screen can be used to give the illusion of many different places.
It can be used to replicate dangerous places or environments to keep actors safe instead of them performing the actual stunts, and it can help with a number of different scheduling issues. For example, if two actors are meant to be filming together but their schedules do not match, they can film their scenes separately, even in different locations, and they can be edited together post-production.
The possibilities for green screens are truly endless.
Check out some of our other articles
6 Reasons Why Your Business Should Be Using Promotional Video
Video Marketing in London: Why Is It Important?
WHY SHOULD YOU WORK WITH A PROFESSIONAL VIDEO PRODUCTION AGENCY?
If you are trying to grow or maintain a successful business, then advertising is vital. Now more than ever, there is increasing competition in almost all business areas, meaning that standing out from the crowd is becoming more difficult. Advertising itself has grown in recent years, with the increase of content available on social media, with users accessing a plethora of information at their fingertips. Using video content on social media is a great way to spread awareness and increase engagement in a relatively cost-effective manner. Why should you work with a video production agency to achieve the best results?
Producing video content can be used as a great marketing technique as it helps engage and inform customers, as well as establishing a reputation and image for your company. With so many adverts, however, it is important to do as much as possible to stand out from the crowd, and that is why a video production team is more valuable than ever before.
Working with a production company allows you to access a number of different services, rather than just the creation of the videos itself. An expert production company can work with you to plan the video, offering creative direction and can offer a full range of marketing solutions such as marketing strategies and distribution.
Choosing to work with experts in the field will allow you to access high-quality equipment and editing experts. Video production experts have access to professional audio and lighting equipment and technical experts who know how to work them, which produce a quality outcome. They work to produce the highest quality content and aim to keep the client happy.
When asking yourself why should I work with a video production agency, it’s important to understand that video agencies have what your business may not – experience in creating high-quality video content for a number of projects from small businesses to national companies in a number of different business fields. Choosing a company to create your content is a responsible and business-savvy choice as they can utilise all the skills that they have developed on other projects to benefit your vision.
Think of video content production as any other specialist job – you outsource IT and internet services to the experts, and video content should be the same.
Why Not Do It Yourself?
It can be tempting to attempt to film video content yourself as it is easy to record some kind of footage using smartphones today. It is important to note, however, that this will not lead to the same kind of quality content as the final product from working with a video production agency.
Choosing a professional company saves both time and hassle and guarantee a level of quality that you simply cannot get at home. While this may have a higher initial upfront cost, the benefits may end up generating higher profits in the long run. Statistics have shown that around 90% of shoppers find videos helpful when they are thinking of making a purchase. Additionally, 65% of brand website users are more likely to select a product or service if there is a high-quality video on the webpage. High quality video content leads to higher engagement and higher profits.
If you’re considering hiring the services of a video production company, check out our top 3 things to ask your video production company.
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